About Me
About Me

Hello! I'm Ashraf Lebba

Pain itself is love, pain is what gives birth to greatness. To be able to enjoy life’s pleasures, one must first experience hardship. For this reason, we do things not out of mere desire, but for deeper purpose…

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Countries Traversed
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Travel Ventures Founded
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Years Of Experiences

My Story

a Childhood Rooted in Nature

I was raised in the quiet rhythms of rural life in Erumamunda, a village on the forested fringes of Nilambur. My world was shaped by the soil, the forest, and the footsteps of my father—a teacher and farmer—and my mother, a gentle homemaker. My childhood was a walk through paddy fields, cool streams, and whispering canopies. This daily trek to school, sometimes as long as fifteen kilometers, meant the wilderness became both my playground and my first teacher. I learned by plucking wild berries, climbing trees, and catching fish from mountain streams—acts that awakened a primal connection to the world around me.

The Call of the Wild

The nearby Western Ghats stirred my soul, their ancient peaks calling me to explore their mysteries and awakening a lifelong reverence for biodiversity. Farming runs deep in my blood, a wisdom inherited from my father and grandfather, generations who listened to the land. This foundation—rooted in the soil and the wild—has guided every step of my journey.

The World as a Teacher

Travel later became my calling—not just as a profession, but as a path of discovery. This path has led me across more than 30 countries, each one broadening my understanding of the world’s incredible diversity. Through it all, one truth has become my compass:

“Travel is knowledge written on miles. Take only memories, and leave only footprints.”

Rooted in the earth, yet drawn to explore, my journey is a bridge between tradition and transformation.

MILESTONES
MILESTONES

My Journey's Milestones

My journey is not measured in awards, but in the tangible steps taken to build a more sustainable and connected world. These milestones represent key moments and ongoing commitments in my life’s work.

1

Built Malhaar, An Eco-Conscious Haven

Sustainable Architecture

Personal Vision

2000

2

Established Pioneering Travel Brands

Conscious Tourism

Decades of Experience

Ongoing

3

Traversed Over 30 Countries

Global Exploration

A Life of Travel

Lifelong

4

Champion of Regenerative Farming

Permaculture Advocacy

A Commitment to Earth

Ongoing

Vision

We strive to cultivate a world that re-establishes a sacred bond with the soil, viewing it not as a resource to be exploited, but as the living foundation of our collective well-being. In this world, our journeys—both physical and metaphorical—are undertaken with purpose, becoming opportunities for meaningful connection and learning rather than mere consumption. This transformative shift is not a solitary pursuit but a shared path, where sustainability is woven into the fabric of our communities through collective action and mutual responsibility. Ultimately, our mission is to consciously grow a deep and lasting harmony between people and the planet, ensuring that both can flourish together for generations to come.

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Contact Details

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